Digital Trends in Medicare

As more Baby Boomers reach age 65, a generation of nearly 75 million people becomes eligible for Medicare enrollment. Marketing trends show a growing industry presence on digital platforms to target this tech-savvy age group. With rises in smartphone ownership and social media usage, Baby Boomers are pushing the Medicare industry to innovate and evolve around digital marketing tactics. The following statistics show how Baby Boomers’ media consumption and online habits are changing the landscape of Medicare marketing strategy.

Digital trends in Medicare

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