Medicare Market Innovations

Medicare Market Innovations
Jul 13, 2016 - Jul 14, 2016
Hotel Solamar, 6th Avenue, San Diego, CA, United States
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  • This event ended 313 days ago
  • Jul 13, 2016 - Jul 14, 2016
  • Hotel Solamar, 6th Avenue, San Diego, CA, United States

This executive forum takes a very serious look at how forward-thinking Medicare plans can innovate in their marketing and product development initiatives regardless of the changes government imposes. Executives from health insurers, managed Medicare plans and Part D plans will benefit from case studies and panel discussions that address critical areas such as the new Medicare demographics, marketing and branding strategies for reaching the new Medicare consumer, education and engagement, social media and outreach, enrollment, product development and exchanges. Specifically, this event will focus on perspectives from leading Medicare plans and industry experts, addressing these key issues:

  • Leveraging a data-driven, multi-channel marketing strategy to attract members during the AEP and beyond
  • Exploring various methods for attracting and engaging Boomers as they age-in to Medicare
  • Establishing member-centered approaches to growth, retention, and achieving high star ratings
  • Leveraging online strategies and social media to market to and engage today‚Äôs Medicare consumer
  • Establishing community partnerships to create targeted grassroots outreach and marketing strategies
  • Leveraging Star Ratings to maximize customer acquisition efforts
  • Educating Medicare members about healthy behaviors through innovative marketing, communication, and outreach strategies
  • Developing a targeted segmentation strategy to concentrate your marketing efforts and position products more effectively
  • Building a cohesive plan that both optimizes product design and appeal to the market in a new way
  • Determining what metrics and key performance indicators matter most in evaluating marketing
  • Delivering personalized, relevant interaction to the Medicare population to enhance the customer experience
  • Developing a multi-faceted approach to engaging and retaining the Dual Eligible population
  • Creating targeted grassroots marketing and outreach strategies that are culturally competent
  • Competing effectively with industry leaders who are consolidating market share